Helpful with Speedy Marketing: Elizabeth Pampalone

OVERVIEW

This week’s guest is Elizabeth Pampalone from Absolute Marketing. Elizabeth is known as an international speaker, successful entrepreneur, and expert marketer with over 20 years of experience.

In the time that I’ve personally been working with associations, trade groups, and membership-based nonprofits, I’ve met a lot of marketing consultants and, to be completely honest, most of them sound exactly the same… which is ironic considering that typically they are telling clients that they need to be identifiably different, isn’t it?Well, Elizabeth’s approach is actually different. She has boiled down the process of creating major components of marketing into a series of single-day events.

It’s an approach that’s similar to the Facilitated Focus Days that I do on the consulting side of my business. I know that the approach can actually be very effective, so I invited her on the show to talk about how an expedited process can actually help you get your own marketing and nurture pieces out to your members more quickly.

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