Taking fast action in social media
OVERVIEW
This episode I talk with Elizabeth Pampalone about how she turned a problem in her business on its head by making it her signature service.
Elizabeth used to work in one-month contract periods with her clients to create online marketing assets. Instead of working together all month long, though, clients would wait until the last days to deliver the assets Elizabeth needed to start the project.
Can any fellow content marketers and consultants relate? Um...yes!
Elizabeth would struggle to finish the project in a day until she faced total burnout.
In a brilliant move, she shifted her services into providing marketing in a day. She offers five elements of content marketing, including social media, blogging, branding, email and a freebie each on one day. At the end of a week, her clients can have a year of content ready.
Listen to hear how she does it and some ideas for creating your own social content in a day.
